Advertising / Art direction I led the art direction and visual design for the launch of Mucinex Kickstart in partnership with the Tampa Bay Lightning, creating a dynamic visual story that elevated and connected the brand's playful spirit. The campaign combined smart media placements with humorous, memorable interactions featuring the Kickstart product with Mucinex mascot, Mr. Mucus. Seamlessly woven into the brand's identity. This creative approach captured attention, strengthened brand recognition, and drove engagements across multiple platforms for the Mucinex Kickstart launch.
Partnering with the Tampa Bay lightning for the 2026 season, leveraged the team's iconic lightning bolt to visually connect with the maximum-strength positioning of Mucinex Kickstart. A full suite of in-arena assets was developed, including the players' tunnel, arena jumbotron, LED ribbons and dasher boards. On-site elements such as Mr. Mucus' uniform, were adapted to maintain brands distinction and avoid direct association with the team branding during the game broadcasts.
