When the economy got sick, we needed to differentiate Mucinex from other OTC medicines and build brand love by connecting with Gen Z, a new demographic with increased purchasing potential. We created a handle for America's slimiest mascot (Mr. Mucus) and went all in on AI to get down with sickness on social.
By embracing emerging tech, we were able to create thumb-stopping content on every platform at blistering speed and scale. When our viral content 'infected' the entire internet, Gen Z caught mucus fever. If you want to know what Mr. Mucus is up to these days, give it a shout @mrmucusofficial
During cold and flu season, many people want to keep their distance but we took Mr Mucus out there and in a collaboration with Pen & Teller, we had gathering at Grand Central Terminal to see "Mucus Disappearus". The two magicians with a little help of Mucinex 12HR are going to make cold and flu symptoms disappear.
