Coughs are the enemy of fun and this goes to each member of the family and specially heading into back to school season. This campaign wanted to emphasizes how Delsym’s trusted 12-hour cough relief empowers families to keep enjoying their favourites activities no matter what life throws in the way.
Connecting emotionally parents who strive to make every moment count with animations that symbolize the balance of fun and functionality, by tapping into a nostalgic and visually appealing metaphor for boundless family fun and energy, building brand trust and relatability.
Connecting emotionally parents who strive to make every moment count with animations that symbolize the balance of fun and functionality, by tapping into a nostalgic and visually appealing metaphor for boundless family fun and energy, building brand trust and relatability.
Bringing Delsym’s vibrant colours into the spotlight to create an impact, reflecting energy, relief and trust, making them key part of the campaign’s creative direction. Leaning into modern, playful animation style in order to capture attention of users scrolling. Crafting visuals that are clean, yet dynamic, with smooth loop animations, appealing millennial parents while offering a sense of relief to the situations where they haven’t been able to enjoy time with family.
