Advertising / Digital / Activation More and more people are questioning whether over-the-counter (OTC) cough and cold medicine are worth it. often feeling like these products don't really do much to help. Many choose to power through or try less effective alternatives. Our challenge was not only to increase brand awareness but also to reshape how people perceive OTC medications.
During cold and flu season, many people want to keep their distance but we took Mr. Mucus out there at Grand Central Terminal to see how Mucinex 12-Hour in an "impossible" act make cold and flu symptoms disappear.
We team up with legendary magicians Penn & Teller, to make the "impossible" possible. Like magic, they illustrated how symptoms could vanish effortlessly. During a live act at NYC's Grand Central Terminal, Mucinex went beyond simply claiming effectiveness. We visually demonstrated it. The real wonder wasn't in the illusion, but in how Mucinex DM 12-hour offers lasting relief, turning skeptics into believers.
